I read an ad in the paper today. I’ve been watching their new set of ads on TV for a while now, and they are quite charming. This one was the one that grabbed the eyeballs for me.
It had to do with the concept of pen on paper.
Isn’t that charming? Well, if you know what that means that is.
Once upon a time there was a magic bond, a bond that grew between a rough paper and that pen. No, not just any pen you see. This paper and pen romance was more than just a scratch here and there, or a quick getaway. It was more classy and erotic.
There was once upon a time a time when stories were told on paper, not on a screen. The texture of the paper would be felt within your fingers. It couldn’t be too soft or the see-through variety, not much class in those ones.
What I was looking for was some roughness, some coarseness